<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	>

<channel>
	<title>The Attractioneering Blog: Marketing For Service Businesses</title>
	<atom:link href="http://attractioneers.com/blog/feed" rel="self" type="application/rss+xml" />
	<link>http://attractioneers.com/blog</link>
	<description>Marketing tips and plans for consultants, coaches and professional service businesses</description>
	<pubDate>Wed, 25 Oct 2006 00:04:07 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.7.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>An Easy Way to Lose Sales &#8230; And the True Cost to Your Business</title>
		<link>http://attractioneers.com/blog/articles/14</link>
		<comments>http://attractioneers.com/blog/articles/14#comments</comments>
		<pubDate>Tue, 24 Oct 2006 23:47:06 +0000</pubDate>
		<dc:creator>Jane Hendry</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://attractioneers.com/blog/index.php/archives/14</guid>
		<description><![CDATA[Are you giving your clients and prospects what they want and then converting initial sales into repeat business?
I&#8217;d like to tell you about a recent experience I had that illustrates 2 principles of attraction marketing:

Give your clients what they want, not what you think they need or what you want to give them
Make the initial [...]]]></description>
		<wfw:commentRss>http://attractioneers.com/blog/articles/14/feed</wfw:commentRss>
		</item>
		<item>
		<title>10 Tips for Marketing Your Business with Public Speaking</title>
		<link>http://attractioneers.com/blog/marketing-tips-tools-and-techniques/11</link>
		<comments>http://attractioneers.com/blog/marketing-tips-tools-and-techniques/11#comments</comments>
		<pubDate>Mon, 27 Mar 2006 00:18:46 +0000</pubDate>
		<dc:creator>Jane Hendry</dc:creator>
		
		<category><![CDATA[Marketing Tips, Tools and Techniques]]></category>

		<guid isPermaLink="false">http://attractioneers.com/blog/index.php/archives/11</guid>
		<description><![CDATA[As a service provider and someone who sells their expertise and know-how, one of the best ways to get your message out to numerous people at the same time is through public speaking. When you speak at networking events, industry associations or conferences, you&#8217;re able to position yourself as an expert, gain credibility by &#8220;association&#8221; [...]]]></description>
		<wfw:commentRss>http://attractioneers.com/blog/marketing-tips-tools-and-techniques/11/feed</wfw:commentRss>
		</item>
		<item>
		<title>How Not to Give a Presentation if You Want to Attract New Clients &#8230;</title>
		<link>http://attractioneers.com/blog/musings/10</link>
		<comments>http://attractioneers.com/blog/musings/10#comments</comments>
		<pubDate>Sun, 26 Mar 2006 23:48:36 +0000</pubDate>
		<dc:creator>Jane Hendry</dc:creator>
		
		<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://attractioneers.com/blog/index.php/archives/10</guid>
		<description><![CDATA[On Friday myself and a friend went to the Grow Your Own Business exhibition at Olympia, London. We were both looking forward to attending several talks on marketing and marketing related subjects. Hulya runs a print and web design company (www.isbs.co.uk) which occasionally involves helping her clients with other aspects of marketing, and I wanted [...]]]></description>
		<wfw:commentRss>http://attractioneers.com/blog/musings/10/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Apprentice: Did S&#8217;ralan Fire the Right Candidate?</title>
		<link>http://attractioneers.com/blog/musings/8</link>
		<comments>http://attractioneers.com/blog/musings/8#comments</comments>
		<pubDate>Fri, 24 Mar 2006 19:49:57 +0000</pubDate>
		<dc:creator>Jane Hendry</dc:creator>
		
		<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://attractioneers.com/blog/?p=8</guid>
		<description><![CDATA[Did you watch the Apprentice on Wednesday night?  Do you think he fired the right person?
For starters, I don&#8217;t entirely understand how he chose the winning team. Their whole way of approaching the task was shambolic and they seemed to really struggle with the creative side. Imagine setting up a shoot and casting your [...]]]></description>
		<wfw:commentRss>http://attractioneers.com/blog/musings/8/feed</wfw:commentRss>
		</item>
		<item>
		<title>Are You Wasting Time and Money Marketing to the Wrong People?</title>
		<link>http://attractioneers.com/blog/articles/7</link>
		<comments>http://attractioneers.com/blog/articles/7#comments</comments>
		<pubDate>Thu, 23 Mar 2006 15:52:23 +0000</pubDate>
		<dc:creator>Jane Hendry</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://attractioneers.com/blog/?p=7</guid>
		<description><![CDATA[One of the biggest mistakes I see consultants, coaches and professionals make is to be unclear about who their ideal client is, and to carry out their marketing without any specific definition of their target market.  In fact, most are hedging their bets and trying to appeal to everybody.

Intuitively, this seems the right way to go.  We might presume that the more people you can appeal to, the more likely you are to get business.  It's the law of large numbers - if you throw enough darts at the board, then eventually you'll hit the bullseye.

However, this approach has a number of drawbacks ...]]></description>
		<wfw:commentRss>http://attractioneers.com/blog/articles/7/feed</wfw:commentRss>
		</item>
		<item>
		<title>Is There a Magic Marketing Formula? - Part 1</title>
		<link>http://attractioneers.com/blog/articles/6</link>
		<comments>http://attractioneers.com/blog/articles/6#comments</comments>
		<pubDate>Fri, 25 Nov 2005 07:10:49 +0000</pubDate>
		<dc:creator>Jane Hendry</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://attractioneers.com/blog/?p=6</guid>
		<description><![CDATA[One of the biggest mistakes that I see small business owners make is to spend their money (or time) on marketing or advertising, not get the results they want and then conclude that marketing doesn't work. Or they keep on spending their money and time on advertising, despite their lack of results and convince themselves that it's "raising their profile". (In reality, it's probably just money down the drain.)]]></description>
		<wfw:commentRss>http://attractioneers.com/blog/articles/6/feed</wfw:commentRss>
		</item>
	</channel>
</rss>
