Archive for March, 2006

10 Tips for Marketing Your Business with Public Speaking

Monday, March 27th, 2006

As a service provider and someone who sells their expertise and know-how, one of the best ways to get your message out to numerous people at the same time is through public speaking. When you speak at networking events, industry associations or conferences, you’re able to position yourself as an expert, gain credibility by “association” […]

How Not to Give a Presentation if You Want to Attract New Clients …

Sunday, March 26th, 2006

On Friday myself and a friend went to the Grow Your Own Business exhibition at Olympia, London. We were both looking forward to attending several talks on marketing and marketing related subjects. Hulya runs a print and web design company (www.isbs.co.uk) which occasionally involves helping her clients with other aspects of marketing, and I wanted […]

The Apprentice: Did S’ralan Fire the Right Candidate?

Friday, March 24th, 2006

Did you watch the Apprentice on Wednesday night? Do you think he fired the right person?
For starters, I don’t entirely understand how he chose the winning team. Their whole way of approaching the task was shambolic and they seemed to really struggle with the creative side. Imagine setting up a shoot and casting your […]

Are You Wasting Time and Money Marketing to the Wrong People?

Thursday, March 23rd, 2006

One of the biggest mistakes I see consultants, coaches and professionals make is to be unclear about who their ideal client is, and to carry out their marketing without any specific definition of their target market. In fact, most are hedging their bets and trying to appeal to everybody.

Intuitively, this seems the right way to go. We might presume that the more people you can appeal to, the more likely you are to get business. It’s the law of large numbers - if you throw enough darts at the board, then eventually you’ll hit the bullseye.

However, this approach has a number of drawbacks …